Hsu’s game “…shares no similarities with King’s properties aside from the word ‘candy’,” wrote Gamezebo reporter, Jim Squires. The addition of only the descriptive term "SLOTS" does nothing to lessen the likelihood of confusion.” In an interview with Gamezebo, Hsu, the maker of All Candy Casino Slots – Jewel Craze Connect: Big Blast Mania Land said he quickly contacted Sophie Hallstrom, an IP paralegal with King, hoping to sort things out.Īccording to the report, she replied to him in writing: “Your use of CANDY SLOTS in your app icon uses our CANDY trademark exactly, for identical goods, which amounts to trademark infringement and is likely to lead to consumer confusion and damage to our brand. Efforts by King to reach out to the press came after a Gamezebo report released yesterday morning highlighted how one developer in particular, Benny Hsu, received an email from the iTunes legal department on behalf of King.
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